Intuit’s design framework includes rigorous testing to ensure that the final product has been finely tuned to suit its clientbase. Central to this effort has been Optimal Workshop, a User Experience research platform that helps companies test, iterate and optimise their websites, apps and services.

 “With Optimal Workshop, I'm given the keys to the investigation myself. So when I have my hypothesis, I can quickly run tests with customers and get results sometimes in a day. It's like, ‘poof, magic.’"
- Natalie Harmon, Product Designer at Intuit

Read in the magazine - Page 20
Issue 31
This month's cover story features financial software company Intuit and the story of how it has put passion and emotion at the heart of its design thinking. We also look at the next steps for the Pentagon's cloud plans after its JEDI project was scrapped.