Western Union has leveraged Salesforce's Marketing Cloud to streamline its communication channels and messaging with its large-scale customer base.

 Salesforce has a value proposition that was immediately interesting because it allows you to build a single omnichannel journey that can be managed really efficiently - when I want to make a change I only need to do so in one place. Salesforce has been such an important part of the digital experience journey
- Harveer Singh, Chief Data Architect, Western Union

Read in the magazine - Page 20
Issue 33
This month, we look at how Western Union has undertaken a company-wide public cloud migration. Our news analysis focuses on the semiconductor sector and its changing landscape.