A critical partner to IAG Loyalty has been Comarch. In 2014, Comarch relaunched the SME loyalty programme for British Airways and Iberia. This latest project has built upon the trust developed over the last six years, with IAG Loyalty migrating millions of members onto CLM.

 Comarch are a fantastic bunch of people to work with. They’re fully committed. Like us, they’re experts in their field and incredibly passionate
- James Walker, Loyalty & Identity Platform Product Leader, IAG Loyalty

Read in the magazine - Page 28
Issue 35
Our cover feature this month focuses on the digital team at IAG Loyalty and the transformation of aviation customer loyalty programmes. Elsewhere, we ask if the age of the single cloud is over