October 13 - 09:10
13D
Adobe brings AI to digital marketing tools
Adobe says it has added an AI capability to its digital marketing tools. It revealed the software can now scan and label product images, and use natural language processing to determine the subject of an article. Adobe users can now better target ads. Marketing tools have helped the company grow in recent years. In 2018 it paid close to $5 billion for marketing automation firm Marketo.
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