August 07 - 17:08
Nike nets Celect, the predictive analytics startup
Nike wants to embrace predictive retail - so has acquired Celect. Celect's cloud analytics platform will be able to deliver insights from both structured and unstructured retail data. "We must be insight-driven, data-optimised and hyper-focused on consumer behaviour," said Nike's COO. Celect was co-founded by former MIT professors. Terms of the acquisition were not disclosed.
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