November 15 - 10:11
TikTok enters the world of social commerce
TikTok is allowing select users to add links to e-commerce and shopping sites. The company has said that the two features are being experimented with to improve the customer experience, and are part of the company's usual "experimentation". "Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.” said a spokesperson of ByteDance, TikTok's owner.
> Sources
> Tweets