April 08 - 09:04
Trax lands $640m for retail analytics platform
Trax has closed a Series E funding round at $640m. The company helps retailers with merchandising through its computer vision and machine learning technologies. Among its backers are SoftBank's VisionFund 2, BlackRock and the Sony Innovation Fund. The round valued Trax at more than $3bn. Its CEO says the money will help it grow its team and scale its retailer business.
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