October 07 - 11:10
Twitter to sell mobile ad unit MoPub to AppLovin for $1bn
Twitter has agreed to sell mobile ad company MoPub to AppLovin Corp for $1.05bn in cash. MoPub, which generated about $188m in annual revenue last year, allows companies to keep track of ad inventory in real-time. "The sale of MoPub positions us to concentrate more of our efforts on the massive potential for ads on our website and in our apps," Twitter Chief Financial Officer Ned Segal said.
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