Western Union has leveraged Salesforce's Marketing Cloud to streamline its communication channels and messaging with its large-scale customer base.
Salesforce has a value proposition that was immediately interesting because it allows you to build a single omnichannel journey that can be managed really efficiently - when I want to make a change I only need to do so in one place. Salesforce has been such an important part of the digital experience journey
- Harveer Singh, Chief Data Architect, Western Union
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