Green Flag uses Segment’s customer data platform to collect, cleanse and control data across its websites and customer journeys.
   Segment’s offering is slightly unique. It is able to offer a cloud data warehouse that requires you to have one integration into your user experience that you can then link off to multiple destinations. At the moment, there are over 300 integrations that you can plug Segment straight into, and it’ll feed all the data through seamlessly. Then you’ve got data schemas that you can apply and personas that you can then overlay.
- Shakeel Butt, Chief Technology Officer, Green Flag
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Read in the magazine - Page 22
Issue 24
We speak to a number of key figures driving a multi-year technology transformation at UK roadside recovery leader Green Flag. Elsewhere, nine experts tell us which technologies will steal the show in 2021.