LOTTE Wedel: The perfect marriage of tradition and modernity
E. Wedel is Poland’s most famous chocolate brand. Owned by LOTTE Wedel, this year marks its 170th anniversary. While celebrating an illustrious past, it’s also looking to the future. We spoke to them about a digital transformation that has married its traditions with modernity and afforded them unprecedented growth.
Our case study podcasts feature the best Digital Bulletin long reads in audio form, complete with exclusive interviews. In this episode, we speak to leaders from LOTTE Wedel about how a digital transformation has afforded the famous chocolate brand unprecedented growth..