IAG Loyalty: Rewarding Loyalty
Loyalty is big business for airlines, a fact never demonstrated more than during the COVID-19 pandemic. Digital Bulletin meets the digital team at IAG Loyalty - the organisation behind the frequent-flyer programmes of British Airways, Iberia, Aer Lingus, Vueling and LEVEL - to track its multi-year digital transformation, and to learn more about the future of product and customer-centric loyalty from this industry pioneer
Partner Videos
In Partnership: IAG Loyalty and Comarch